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Define the following key terms: Motives Motivation Values Moods Involvement Roles Playing Social Motives Drive Advertising Involvement Attributes

Define the following key terms:

  1. Motives
  2. Motivation
  3. Values
  4. Moods
  5. Involvement
  6. Roles Playing
  7. Social Motives
  8. Drive
  9. Advertising Involvement
  10. Attributes

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