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Define the following steps in the business-to-business (B2B) buying process. Provide an example for each: Step 1: Recognize the Problem/Need Step 2: Determination of the
Define the following steps in the business-to-business (B2B) buying process. Provide an example for each:
Step 1: Recognize the Problem/Need
Step 2: Determination of the Characteristics of the Item and the Quantity Needed
Step 3: Description of the Characteristics of the Item and the Quantity Needed
Step 4: Search for and Qualification of Potential Sources
Step 5: Acquisition and Analysis of Proposals
Step 6: Evaluation of Proposals and Selection of Supplier
Step 7: Selection of an Order Routine
Step 8: Performance Feedback and Evaluation
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