Dell computers have asked you to be part of the marketing team to launch a new line of laptops called "Connected" They are targeted at university students because the two key-value features they offer are:

- Multiple colors that are attractive to both genders

- Always connected technology that allows the laptop to actively seek out Wifi or data signals, allowing a student to simply open up the laptop and they are connected online.

In Chapter 14 you were introduced to Exhibit 14.2 - Steps to Planning an IMC Campaign. IMC is the process of planning and integrating your various marketing efforts, which include advertising, to have the desired impact.

The Steps for Planning an IMC campaign include(Exhibit 14.2):

Identify Target Audience Set Objectives (Exhibit 14.3) Determine Budget (Exhibit 14.4) Convey Message (Benefits/value) Evaluate and Select Media (Exhibit 14.6) Create Communications (Appeal) Assess Impact (Exhibit 14.8) Develop an IMC plan that you would recommend to Dell for launching this new product line. For each of the seven (7) steps of the IMC planning process provide and explain your approach to each step as it would relate to this new Dell product line. You are welcome to use bullet points for your response as long as they are self-explanatory.