DeltaCo, a new sustainable fashion brand that specializes in producing stylish clothing and accessories made from eco-friendly materials and ethically sourced fabrics. The brand's mission is to promote conscious consumerism and environmental responsibility in the fashion industry. DeltaCo aims to target environmentally conscious consumers who prioritize sustainable and ethical practices in their purchasing decisions.

Identify and explain the factors that can influence consumers' adoption of sustainable fashion products like DeltaCo. Propose strategies through which this brand can leverage these factors to encourage adoption of such products?