Derive an extensive in-depth Media Plan for selling and promoting credit cards

1. Based on the Pre-launch phase

2. Launch phase

3. Post Launch Phase

Reference :

Media Plan Pre Launch Phase Launch Phase - Implentation Post Launch Phase H Selected Media -Gain Momentum Evaluation Microsite - media right Website Continued. Evaluation/Brand content Website and social Aggressive TV - National media platforms Merchandising Trade promotions (In-Store Tracking/Competitive Tracking. displays and promotional isles, LCBO Websites and social media Enlist Public Relations Agency website and magazine features) platforms Sales Force/Trade TV Trade Sales/Purchase/ (In- Negotiations Radio Store displays and Salesforce Training OOH promotional isles, LCBO Outreach plan for brand Public Relations and collaboration - ambassadors testimonials / Sponsored Events website and magazine features) Digital (Programmatic ad E-Version Newspapers and Magazines Tracking -Digital Promotions buying) Digital Promotions (Social Media, SEM, (SEM) 1 st Wave Intro /TV: 30 programmatic ads) Interactive promotions Secure Partnerships Strategy: To keep up with the strong Concept Testing. Focus continual product buzz and spikes in Groups/Panels Coverage -Ontario only for the first 3 months (until sales. Victoria day), Nationally starting from Victoria day. To build anticipation, excitement, Coverage -Tv -locally, others- conversation and , awareness, Timings -March 2021 to first half of September 2021 Nationally Coverage -Locally within Ontario Monitoring / Metrics/ Implementation Efforts. Timings -Mid September 2021 to December 2021. Timings -November 2020 to 6 beginning of March 2021