Describe Amazon's corporate strategy for creating value and achieving corporate advantage.

Assume that the various Amazon's businesses are independent "strategic business units." As a strategist, how would you go about designing a growth corporate strategy that enables Amazon to maintain a balanced portfolio of businesses and achieve corporate advantage?

Amazon is facing formidable competitors, such as Apple, Google, and Alibaba, in uncertain and fast$-$changing industry environments. As Jeff Bezos, what strategic actions would you take to stay ahead and maintain Amazon's corporate advantage?