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describe an ad that is a full page (approximately 8.5 x 11). Your ad (the example could be a small poster) is for one of

describe an ad that is a full page (approximately 8.5" x 11"). Your ad (the example could be a small "poster") is for one of the countries you have examined and will fit with your global marketing goals based on your business and product. You do not need to create the actual adsimply describe the components according to the outline below (you cannot choose Mexico for your discussion example).

Include all of the following:

  • Headline: Propose a possible headline for your advertisement.
  • Primary/Secondary Imagery: What type of photos/imagery/illustrations would you use for your ad? Be as descriptive as necessary, touching on the demographics of people who would appear or the photographic or illustrative style that would be used.
  • Body Copy: What verbiage would you include in the body of your ad?
  • "Sell" the country to a group of marketing executives, convincing them that the selected country is their best bet for globalization. Explain the reasons why the country is the better choice.

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