Some of these folks make good efforts to accurately represent the findings they're using, while others...not so much. Your job in this activity is to find an instance of someone on the internet trying to utilize research findings in a way that communicates to a mass audience and evaluate just how well they do so . These could be in the form of advertisements, "clickbait" articles, news sites, press releases, topic-specific discussion forums, and so on (note: text-based communication is preferred here - video will be a bit more cumbersome).