• Describe at least one positive example and at least one negative example of social media being used to influence others. Be sure to include your thoughts on why you feel these examples are positive and negative.
• Identify what makes social media messaging effective. Include at least two examples to support your response.
• Describe the company and its marketing initiative that promoted diversity and/or inclusion.
• Summarize the impact of that marketing effort. Be sure to include what the effort would, could, or did accomplish for the company.
• Summarize the positive social change impact a company can have by promoting these ideas through its marketing efforts. Be sure to include at least one example.