Describe gross profit ratio. Explain the factors used in the formula, how the ratio assists the investor in evaluating a companys performance, and whether it assesses liquidity, solvency, or profitability. Using the numbers in the recent Income Statement (Statement of Operations) of a U.S. merchandising/retail company (state page number from the Form 10-K Annual Report), show your calculation and analyze gross profit ratio for a public corporation and its competitor. For each ratio, describe if the company is doing well in comparison to its competitors ratio results.

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