Question
Describe how Amazon's online marketing strategy is impacting conventional retail stores. What specific advantages does Amazon and other online firms have over brick and mortar
Describe how Amazon's online marketing strategy is impacting conventional retail stores. What specific advantages does Amazon and other online firms have over brick and mortar department stores?
What advantages do local retail stores have over online shopping?
How are brick and mortar retail stores responding to the online shopping competitors?
Can an "even playing field" be achieved for both the local department store and an online merchant offering the same products?
How is Amazon looking beyond retail shopping to providing managed logistics services to other firms?
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Essentials of Marketing Research
Authors: Barry J. Babin, William G. Zikmund
6th edition
9781305688094, 1305263472, 1305688090, 978-1305263475
