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Describe how companies evaluate and select specific international markets( from Kotler and Keller 16th edition) Explain how companies can adapt their marketing strategies for global
- Describe how companies evaluate and select specific international markets( from Kotler and Keller 16th edition)
- Explain how companies can adapt their marketing strategies for global markets
cite the references please
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
