Describe how entrepreneurial marketing is critical to innovating the customer experience for Marathon clothing. Include the following items: 

1. The role of entrepreneurial marketing in customer discovery and awareness
2. The role of entrepreneurial marketing in customer research
3. The role of entrepreneurial marketing in customer purchase
4. The role of entrepreneurial marketing in customer delivery and after-sales support
5. The role of entrepreneurial marketing in customer reviews, ratings, sharing, and creating influence