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Describe how the following elements of your IMC Plan were clear, persuasive, consistent, and fit together to form an integrated marketing communications plan: Primary target
- Describe how the following elements of your IMC Plan were clear, persuasive, consistent, and "fit" together to form an integrated marketing communications plan:
- Primary target audience profile
- Prioritized SWOT analysis
- Communication objectives
- Media objectives, strategies, and tactic
- Creative concept and theme
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
