Question
Describe in detail a marketing strategy that you would recommend to the senior management team of the OLD NAVY as you try move the company
Describe in detail a marketing strategy that you would recommend to the senior management team of the OLD NAVY as you try move the company forward. You can choose to improve on the current strategy or identify a new segment(s) to target.
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
