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describe the advantages and disadvantages for marketers to use atmospherics to understand and explain consumer behvaiour? what are the advantages and disadvantages for marketers to
describe the advantages and disadvantages for marketers to use atmospherics to understand and explain consumer behvaiour?
what are the advantages and disadvantages for marketers to using antecedent states (like moods and emotions, temporal factors, situational factors and purchasing orientation) to understand and explain consumer behaviour.
what are the advantages and disadvantages of understanding consumer behaviour for marketers
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