Question
Describe the AIDA model for promotion. If you were going to start a social media advertisement for a book by Jonah Berger, what would you
Describe the AIDA model for promotion. If you were going to start a social media advertisement for a book by Jonah Berger, what would you put in the ad? What would be the ad copy? What would you put as the visual? Why? How can you connect this to the AIDA model? How can you connect this to STEPPS or REDUCE.
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Managing Controlling and Improving Quality
Authors: Douglas C. Montgomery, Cheryl L. Jennings, Michele E. Pfund
1st edition
471697915, 978-0471697916
