CASE STUDY: How Frooition cut marketing costs 65% via smart SEM Link:

http://www.digitaltrainingacademy.com/casestudies/2016/02/search_case_study_how_frooition_cut_marketing_costs_65_via_smart_sem.php

10 POINTS 1. Why was this campaign trying to reduce the number of impressions?

40 POINTS 2. Which aspects of best practice were used to achieve the desired effect (ie how did they achieve their goals)? List at least 4 of the best practice techniques used to accomplish their goals.