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Describe the challenges an international company may encounter with regard to values, language, and business practices in the various countries in which it operates
Describe the challenges an international company may encounter with regard to values, language, and business practices in the various countries in which it operates
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Challenges in Values Language and Business Practices for International Companies Values Cultural differences Moral and ethical principles vary across cultures What is considered acceptable in one coun...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
