• Describe the components of the J.C. Penney new business model.
• Then, evaluate the business models overall effectiveness in the following ways:
  • How did all of the components work together?
  • What components, if any, are missing?
• Explain the relationship between J.C. Penneys marketing/business model and its pricing strategy. Offer lessons learned about the relationship between marketing/business models and an organizations pricing strategy.
• Explain whether J.C. Penneys brand is similar to other retail brands (e.g., Target and Apple) where Johnson has had success in terms of its marketing/business model and its pricing strategy. Explain why or why not.