Describe the differences between culture, sented products"

What are functions of packaging?

"Consumers bry brands not products," Discuss the importance of branding in the light of

the above statement with suitable examples of your choice

Differentiate between Full and Marginal cost pricing

Define the term marketing.

SECTION$-$B

UNIT$-$I

$7.$ Discuss the meaning, scope and role of marketing function in the exchange process.

Illustrate with suitable examples. How is marketing different from selling?

$8.$ Discuss how consumer buying behavior is different from organizational buying behavior.

UNIT$-$II

$9.$ What is Product Life Cycle $($PLC$)?$ How do Marketing strategies change as product

moves through various stages of Life cycle?

$10.$ Distinguish between Market Segmentation and Product Differentiation. Describe the

bases that you will use in segmenting the market for the following products:

i$)$ Hair dryer

i$)$ Low calorie sweetener

UNTT$-$III

$11.$ What are the major roles of Promotion and Advertising in Marketing? What are the

different types of Promotion? Explain with its characteristics.

$12.$ i$)$ Middlemen are parasites. This charge has been made by many over the centuries. Is

this likely to be the case in a competitive economic system? Why of why not?

ii$)$ You are marketing manager of a medium sized manufacturing company. The

president has just made the following statement "The distribution activity is not a

concern of the marketing department. The function of the marketing department is to

sell the product... let be rest of the company hamdle production and distribution,"

How would you reply to this statement? Discuss whether you agree or disagree with

the statement and justify your answer.

UNIT$-$IV

$13.$ Write short notes :

a$.$ Green marketing

b$.$ Event marketing

$14.$ Write short notes :

a$.$ Network marketing

b$.$ Rural marketing