8-31. MESSAGE STRATEGIES: REFUSING A CLAIM [LO-4]

You work in human resources for a company called Advertising Inflatables, which designs and builds the huge balloon replicas used for advertising atop retail stores, tire outlets, used-car lots, fast-food outlets, fitness clubs, and so on. Since you started, you’ve seen balloon recreations of everything from a 17-metretall King Kong to a “small” 3-metre-wide pizza.