8-32. MESSAGE STRATEGIES: REJECTING SUGGESTIONS AND PROPOSALS [LO-5] All companies love product enthusiasts, those customers who are such fans that their activities help the company market its products and support its customers. Enthusiasts of a particular company or product often join owners groups or user groups to network, share ideas, and offer support to one another. These groups can be sponsored by the company or entirely independent. Social media are a natural forum for product enthusiasts as they meet online to share tips, tricks, rumours about upcoming products, and pros and cons of various products and to provide feedback to the companies that make the products they use and enjoy.