Describe the Elaboration Likelihood Model and the Cognitive Response Approach? Define both. Utilize marketplace brand/advertising examples of the consumer buying process to illustrate one example
Describe the Elaboration Likelihood Model and the Cognitive Response Approach? Define both. Utilize marketplace brand/advertising examples of the consumer buying process to illustrate one example of each.
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Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
