Question
Describe the evolution of the product portfolio for Uber.What was the first product and how has the company built the portfolio of products?Why do you
Describe the evolution of the product portfolio for Uber.What was the first product and how has the company built the portfolio of products?Why do you think they approached product expansion the way they did?What would you suggest they do next to expand the portfolio?
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The law of marketing
Authors: Lynda J. Oswald
2nd Edition
2901439079248, 1439079242, 978-1439079249
