Describe the marketing research process

Distinguish between primary and secondary data and identify their sources

Explain the differences between exploratory, problem$-$solving and causal research

Describe some research techniques available to marketers

Explain how information technology tools enhance the market research process

Explain the major types of forecasting methods

Explain how to deal with the issues of involved in making sense of research results

Discuss how marketers implement research results

Explain how organizations analyze and use marketing information to prepare recommendations in various reporting formats for managerial decision making and implementation

Identify and explain the special issues some marketing researchers face, including public policy and ethics issues

Understand the marketing information system and its parts.