When Amazon.com introduced the Kindle in 2007, its managers believed it was important to sell the Kindle in brick-and-mortar retail stores. They signed up Target as a retailer but did not impose a resale price maintenance agreement. Target sold the Kindle for two years but then stopped selling it. As an Amazon manager, why did you want the Kindle sold in a retail outlet? Why didn’t you require a resale price maintenance agreement? And why did Target’s managers drop the product after two years?