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Describe the role of personal selling. Compare and contrast transactional and relationship selling. Identify a personal selling situation you have been involved in, either as

  1. Describe the role of personal selling.
  2. Compare and contrast transactional and relationship selling.
  3. Identify a personal selling situation you have been involved in, either as a buyer or a seller.Describe the 7 steps of the selling process and how they were followed in your situation.

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