Describe this Blue Ocean Strategy Canvas for Dollar Shave Club

The red line is the As-Is Strategy, the blue line is the BOS line

Go into each component of both lines describing why the dots are placed where they are according to the high to low offering level

 

Low Wholesalers Household Names Offering Level Product Quality Cost Convinence Hi Production -trategy Canvas Template Subscription Ecommerce Eliminate Reduce Raise Create Wow Factor Brand Identity Creative Culture