Describe three changes in retailing in the past 5 years that have made a positive or negative impact on the consumer experience? Under what situations would a push strategy be used? Under what strategies would a pull strategy be used? These are concepts from the textbook. Please describe a recent product advertising appeal that you found to be effectively executed and why. What was the product? Describe the appeal used (types of appeals are in the textbook) and why you thought it was so effective