Question
Describe to me on which occasion(s) the customer visiting an upcoming music concert encounters the venues brand and products - from actual experience to personal
Describe to me on which occasion(s) the customer visiting an upcoming music concert encounters the venues brand and products - from actual experience to personal or mass communications to causal observation.
As the example: We are all going to the PNE (GM Stage) to see TLC and Shaggy on August 31st.
https://www.pne.ca/event/tlc-shaggy/
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
