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Describe ur college in terms of the five steps in the consumer purchase decision process. Discuss the different decision-makers' degree of involvement and influence. What
Describe ur college in terms of the five steps in the consumer purchase decision process. Discuss the different decision-makers' degree of involvement and influence. What characteristics influenced your choice? Are those the same characteristics that would influence you when deciding what to do on Saturday night? Explain
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
