Describe USAW as an NGB$.$ What is its organizational structure? Who are the key employees in the marketing team $($i$.$e$.,$ what is their capacity$)?$ What is the governance philosophy and mission of the NGB$?$

$2.$ Identify various stakeholders of USAW $($i$.$e$.,$ fans, athletes, sponsors, employees$)$ and respective demographics within each stakeholder group $($e$.$g$.,$ gender, age$).$

$3.$ Develop four examples of information$-$based posts for USAW, one for each social media platform $($i$.$e$.,$ Facebook, Twitter, Instagram, and YouTube$).$ In the case of Instagram and YouTube, students can outline the type of photo of video that would fall into this category.

$4.$ Develop four examples of community$-$based posts for USAW, one for each social media platform $($i$.$e$.,$ Facebook, Twitter, Instagram, and YouTube$).$ These examples may include outside links and embedded photos or videos. With regard to Instagram and YouTube, students can describe photos or videos that would fall into these categories, and also come up with captions that would promote community building.

$5.$ Develop four examples of action$-$based posts for USAW, one for each social media platform $($i$.$e$.,$ Facebook, Twitter, Instagram, and YouTube$).$ Posts could include only content or interactive elements such as embedded links, photos, videos, and hashtags. Students can define the type of photos and videos on Instagram and YouTube and$/$or delineate captions that would align with each subtype of post