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Describe VWB's new strategy. How does the strategy map (exhibit 4) and the Balanced Scorecard (exhibit 5) help Schmall and Senn implement the new strategy?
- Describe VWB's new strategy.
- How does the strategy map (exhibit 4) and the Balanced Scorecard (exhibit 5) help Schmall and Senn implement the new strategy?
- What are the strengths and weaknesses of the scorecard and it implementation?
- What should Schmall do in January 2009? Resume spending and Production, or Wait and See? Using information from the case study create a proforma to support your answer.
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
