1. Describestrategic changesin the plan to stop negative publicity.

• Which two steps will you take to effectively address the negative publicity related to the park re-opening?

1. Describe thecross-functional effort alignment.

• How can the organization's sales and operations departments help address the negative publicity?
• How can you use marketing channels to communicate the safety measures to the customers?

1. Explain how acrisis communication plancan improve the organization's image, when aligned with ethical practices.

• How would you use your public relations efforts in crisis communication?
• How would you use your corporate website for crisis communication?

1. Describe thesocial media response methodsto be used in this scenario.

• How would you address negative comments?
• How would you answer the safety-related questions?

1. Describe thecorporate social responsibility (CSR) communicationsstrategy in this scenario.

• What are the key CSR initiatives and policies for the organization?
• What are the key channels of communicating the CSR initiatives?