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Description Answer the following questions using the information and data given in the TripAdvisor case. 1. What accounts for TripAdvisor's success? 2. Why do consumers
Description Answer the following questions using the information and data given in the TripAdvisor case. 1. What accounts for TripAdvisor's success? 2. Why do consumers read and write reviews? 3. How should marketers engage with TripAdvisor? 4. How do the hotels mentioned in the case engage differently with review sites
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