1. Description of the Product: What exactly is the product? What are the features and how do these benefit consumers?
2. Target Market for the Product: Which group of consumers is the product targeted to?
3. Comprehensive Description of the Marketing Mix for the Product. This should be a fulsome description of how you will address the 4 P's (product, promotion, pricing and place) for your product.
4. Conclusion: What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?