Descriptive Norm Many past visitors have removed petrified wood from the Park, changing the natural state of the Petrified Forest Injunctive Norm injunctive norm descriptive norm Please don't remove the petrified wood from the Park, in order to preserve the natural state of the Petrified Forest Above is an example of a Descriptive Norm versus an Injunctive Norm. Which Sign is likely to BACKFIRE and make consumer behavior worse