Design a dissemination strategy plan about how online support communities (e.g., Reddit forums, Facebook groups) impact individuals dealing with mental health challenges. The strategy should be mindful of whether the audience would be familiar with the topic and also encourage the audience to take the knowledge and apply it to action. Who (and why is it important for them specifically to receive the message)? What (the message itself) - note this can be a hypothetical or ideal message. What is the scientific message? What is the "humanity" message? Where: does location amplify or minimize the message's effectiveness? When: does a specific time amplify or minimize the message's effectiveness? Why: if the audience fully accepts the message, what happens? Policy change (organizational/institutional/governmental), intervention change, critical support (key constituents). How: what is the best medium through which to deliver the message? Have a justification for every decision.