Design a marketing plan for Pepsi by providing the following:

Current Marketing Situation:

• Product Review
• Targeted Market Segment, Customer Needs, and Corresponding Feature/Benefit
• Competitive Review
• Channels and Logistics Review

Marketing Analysis:

• Strengths
• Weaknesses
• Opportunities
• Threats

Objectives and Issues:

• First Year Objectives
• Fifth Year Objectives
• Marketing Issues

Marketing Strategy:

• Positioning
• Product Strategy
• Pricing Strategy
• Distribution (Placement) Strategy
• Marketing Communications Strategy