Question
Design a marketing program to boost the chances that new product will succeed (design/critique* brand elements, pricing, distribution, promotion and any secondary associations) Need references
Design a marketing program to boost the chances that new product will succeed (design/critique* brand elements, pricing, distribution, promotion and any secondary associations)
Need references
The chosen brand is Toyota.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
