Question
Designing an effective marketing mix can have a significant impact on brand equity. 3a) With examples, describe the role that a firm's product strategy has
Designing an effective marketing mix can have a significant impact on brand equity.
3a)With examples, describe the role that a firm'sproductstrategy has on brand equity
3b)With examples, describe the role that a firm'spricingstrategy has on brand equity
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
