Designing quality into a product has many benefits. Some of those benefits are customer satisfaction, cost savings, and building a positive reputation. Customer satisfaction is the main goal by any business. Creating products that have quality is a strategic approach on the organization's end. Meeting or exceeding customer expectations will create customer satisfaction. Businesses can align the final product with customer preferences and necessities. When the product being obtained is reaching customer satisfaction it start creating a positive reputation. Customers will let others know that the products being put out by that organization are constantly quality products. Lastly, when a business is able to identify and address potential problems with a product at an early development stage they can be proactive about it. Reducing the amount of errors and defects in the manufacturing process. In the long run that also decreases the amount of recalls, defective products, and returns.