Despite employing proportionate stratified sampling, the research may still suffer from sampling bias if certain demographic groups are underrepresented in the sample. The reliance on self-reported data via surveys may introduce response bias, where respondents provide socially desirable answers or inaccurately recall their behaviors and preferences. The findings may not be fully generalizable beyond the specific context of the Greater Toronto Area or to other populations with different demographic characteristics or cultural backgrounds. The use of a single cross-sectional research design limits the ability to establish causality or track changes in consumer preferences over time. While efforts are made to ensure the reliability and validity of research instruments, there may still be limitations in accurately measuring complex constructs such as trust, transparency, and consumer preferences." Please try to give suggestions on solutions for the limitations stated above