Question
Despite having many of its TV and print ads banned by regulators during this period, Lynx continued to produce cheeky and sexual communications, constantly pushing
Despite having many of its TV and print ads banned by regulators during this period, Lynx continued to produce cheeky and sexual communications, constantly pushing the boundaries of acceptability in its executions. Why do you think they continued to do this, despite the backlash and critical PR?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
