detailed answer to asked questions

You are required to read the Yokohama Corporation, Ltd. (A) (attached) and address the following requirements: Written Report (25 Marks) - to be submitted via blackboard by 11.59pm on May 9,2023 Your team has been invited by the Yokohama Corporation to present an overview of the issues facing the company. You are required to write a report to the management, addressing the following issues. The report is to include an executive summary and to be no more than 3000 words (excluding the executive summary). 1. According to the case material, Yokohama's profits declined from $9 billion in 1986 to $4 billion in 1991. Explain why profits declined during this period. How did the firm expect to turn around its profitability? ( 5 marks) 2. What was the purpose of Yokohama's "minimum cost investigation" (MCI)? Discuss the effectiveness of the actions taken by Yokohama to achieve that purpose. (7 marks) 3. In managing its relationships with its customers, Yokohama relied on quality-function-price (QFP) tradcoff. a. Explain the purpose and processes of the QFP tradeoff. (2 mants) b. Discuss the impact of the QFP on MCl and the manufacture of commodity products. (2 marks) 4. Evaluate the three (3) cost reduction pathways in the Yokohama production system (YPS). (9 marks)