Question
Detailed Calculations PLEASE Soul Snack Cookie company is in the process of designing its channel structure for entering the Malaysian market in 2021. They plan
Detailed Calculations PLEASE Soul Snack Cookie company is in the process of designing its channel structure for entering the Malaysian market in 2021. They plan to use a phased rollout by entering three states (a) Sarawak (area: 124,450 Sq.miles) (b) Sabah (73,631 Sq.miles) and (c) Pahang (36,137 sq. Miles). They would like to determine the number of retailers and wholesalers that should carry their products/ per state so that they can achieve their distribution and marketing objectives. Toward that end, they speculate that each customer will be willing to travel about 0.5 miles to get to the nearest store to buy cookies and similar products. In addition, considering the geographic area, the target market size, and the distance customers are willing to travel, they speculate that each wholesaler will be able to service approximately 120 retailers. Given the information in this short case, please calculate:
(1) The number of retailers that should carry Soul Snack Cookies in (i) Sarawak (ii) Sabah (iii) Pahang
(2) The number of wholesalers needed/ per state i.e. (i) Sarawak (ii) Sabah (iii) Pahang to service these retailers.
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