1. Determine a price point for implementing a DBA program. please explain your rationale. This should address their approach to pricing (kindly include psychological as well as economic influences if available), and a discussion of competitive pricing in the market. Fully describe how the client appears to have arrived at their pricing point based on the material you learned from the module.
2. Create a distribution plan for the new DBA program. please explain your rationale. This should include a description of the primary methods they currently use to reach their target customers. [obviously only address those that apply. A client that sells a service might not have some of those elements]