Determine how a firm should change its approach to data collection and usage.

Choose one option only.

(a) A firm should avoid having the customer feel that his or her privacy has been violated.

(b) A firm should disregard a customers perception of data misuse if it cannot be proven.

(c) A firm should regard data privacy as strictly a legal or policy issue, not an operational issue.

(d) A firm should craft a privacy policy stating it has permission to misuse customer data.