Determine marcom objectives - At least 3. [Ensure your objectives are guided by a model- hierarchy of effects or DAGMAR. They MUST be SMART. 4. Develop the marcom message - a) What will you tell them (message) ? b),How will you tell them (channels) c) Where will you tell them (media platforms) d) When will you tell them? (Scheduling) 5. Set the marcom budget - what will be your budget? What will you base it on? 6. Execute the marcom plan- which media, what time Evaluate the effectiveness of the Marcom - How will you measure the effectiveness of the message? As an institution of higher learning, Daystar University has been a reputable institution in the region, drawing students from as far as South Korea and UK. One of the goals of Daystar is to increase student enrolment numbers in the year 2023/2024 across all their disciplines. The School of Business and Economics (SBE) would like to focus on increasing enrolment in the Postgraduate program Master's in Business Administration (MBA). Daystar has reputation for quality education founded on Christian values and aims to train leaders in transformative leadership and excellence. The School of Business and Economics would like to develop a IMC strategy in that will enable them accomplish their goal and have sought your help as a marketing communications expert. Your Task Develop a IMC strategy or plan to help SBE increase the enrolment in their MBA program in 2023 /2024 (30 Marks) Follow the framework given below Identify target audience -Describe their profile. Carry out situation analysis -What is the current state especially on the enrolment in the program? A SWOT analysis is 1. 2.